Official Google Blog: Ten years and counting

Official Google Blog: Ten years and counting

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Geographical Location is of High Preference in Google SERP's

Just noticed that one of the leading website that used to rank within the top 5 position of Google.com for the term "SEO Company" has suddenly disappeared from the top 100's.

However the same website is ranking within the top 5 of its Google Local search engine.

It seems that Google has started to differentiate results based on their geographical location. The best ways to have your website listed in regional search engines is through

a) TLD of the domain name
b) Geographical Region Setting in Google webmaster tools
c) Attain Links from websites with the region you are targeting as in TLD or hosted in the targeted country.

I am sure that above mentioned points combined with some basic on page and off page initiatives on the website would surely boost up the rankings for your website in regional search engines.

Share your thoughts through comments!

Link Building Services

In today scenario when we talk about Search Engine Optimization, we also talk about one of the most important aspect of SEO, which is Link Building. But there are different types, aspects and limitations of Link Building, which would be discussed now under
1.Types of Link Building:

I would be explaining this factor in a more understandable manner with giving some examples with Site1, Site2 and Site3.

a)One Way Linking: One Way Linking is a type of Link Building where a site links to another site without getting a link back
Example: Site1 links to Site2 One of the best ways of generating One Way Links is Directory Submissions
You can submit your site in different free directories like Dmoz, Yahoo Directory (Paid Also) and many others

Limitations of One-Way Linking
One of the most desired limitations of One-Way linking is time Consuming process and the confirmation of getting listed in Directories is not fixed

b)Two Way Linking: Mostly known as Reciprocal Linking, this is one of the most effective and fast method of creating quality incoming links towards your site. Two Way Linking is process of exchanging links between 2 sites of similar theme. (As per latest Google Semantic Indexing)
Example: Site1 Links to Site2 and in return Site2 Links back to Site1 The best method to create Reciprocal Links is to contact theme based sites, which you can think can be involved in your Linking Parameters and ask them for a Link Exchange with your site
There are no limitations in this type of Linking as this is one of the most effective and fastest methods of creating incoming traffic to your site.


c)Three Way Linking: This can also be termed as a better way of obtaining One-Way Links to your site, as in this process there is One-Way and Reciprocal Linking Involved
Example: Site1 Links to Site2, But in place Site2 Links Site1 on Site3
Aspects to be Looked Before While creating Links

1.The partner’s site Page Rank of the page where he has placed your link

2.Whether the page where your link has been placed is indexed in Search Engines or not

3.One most important factor is the theme of the site. Eg: If you have a site related to Web Design you can exchange links with site related to shoes or gifts, you should link with sites related to Web only

For More information on Link Building Services Contact Sunny Kathuria at

skathuria@gmail.com or

sunny_indian@airtelbroadband.in

Sunny Kathuria
Internet Marketing Expert

Search Engine Marketing Services

Online Marketing Basics

Online Marketing

Online Marketing is a huge and vast field which consists of various methods of Website Promotion and generating quality traffic towards a web portal to increase the Sales of the company online through web. There are various aspects which makes a complete package of Website Marketing for a company.

The various factors which makes a complete Search Engine Marketing strategy are :

• Search Engine Optimization
• PPC Management ( Adwords and Overture )
• Viral Marketing
• Email Marketing
• Word of Mouth Marketing
• Link Building Campaigns

and there are lots more methods to improve the sales of a company online.

We would discuss about these services on an ongoing basis to make you more familiar with the aspects of Online Marketing, Search Engine Optimization, Viral and Email Marketing, Link Building Campaings

In the next edition you can read about the basic aspects of Search Engine Optimization (Optimisation) , and the factors which leads to the improvement of Search Engine Listings for a website.

The PART II (Search Engine Optimization) - "Need and Factors" would be released on 15th, July, 2005

Search Engine Optimisation Services in India

Search Engine Optimization Industry in India is increasing at a growth level of 400% year by year. Whether its a small retailer or a big industry shots, everyone is running 40% of their business through web sales.

For Detailed information on the Search Engine Optimization Industry in India Mail me